In the heart of downtown Fergus Falls, amidst the quaint charm of small-town Minnesota, SoapWerks Naturals stands as a testament to creativity, community, and craftsmanship. Founded by Jan Werkau, a passionate advocate for handmade skincare and local artisans, this store has become a beloved destination for both residents and visitors alike.
A Journey of Passion and Community
Jan Werkau’s journey with SoapWerks Naturals began over 15 years ago when she started making bath and body products for personal use. Reflecting on those early days, Jan shares, "We started out making products just for ourselves, and it slowly evolved into something more as we realized the potential to share these creations with others." What began as a small-scale operation soon blossomed into a thriving business, driven by Jan’s dedication to quality and natural ingredients.
"I always wanted to do a retail location," Jan reflects, "but the biggest challenge for me was taking that leap of faith, especially in the midst of a pandemic." Opening their retail shop in September 2020 was a bold move that paid off, providing a stable venue amidst the uncertainties of the times. Jan adds, "We saw this space become available and jumped at the chance to open our doors to the community."
Crafting Natural Solutions
SoapWerks Naturals offers a wide range of handmade skincare products, each crafted with care and expertise. "Our products cater to a variety of needs," Jan explains, "from luxurious soaps and body lotions to specialized skincare solutions." One of their standout products is the shower oil, designed to soothe and nourish winter skin. Jan elaborates, "We have hundreds of customers in Fergus Falls who rely on our shower oil to manage their dry, winter skin. It’s gratifying to know that our products make a real difference in people’s lives."
Supporting Local Artisans and Beyond
Beyond its own products, SoapWerks Naturals has become a hub for local creativity through its Creative Handmade Goods initiative. Jan explains, "We wanted to provide a platform for our maker friends, especially during the holiday season when traditional markets were sparse." What started with the Art and Artisan market in 2017 has grown into a year-round marketplace where over 40 local artisans showcase their handmade wares.
"I’ve always had an affinity for small-town retail," Jan shares, "having grown up here and then returning after many years away." Her deep-rooted connection to Fergus Falls fuels her passion for supporting local businesses and artisans. "Small businesses are the heart of our community," she emphasizes. "When people put their heart and soul into something, they deserve the support of their community."
Personalized Shopping Experiences
In addition to its wide array of products, SoapWerks Naturals offers personalized shopping experiences for customers seeking a more intimate shopping experience. "We’re delighted to accommodate private shopping sessions," Jan says, "whether it’s for a bridal party or a group of friends looking to enjoy a personalized shopping experience."
Challenges and Triumphs
Running a small business in a small town isn’t without its challenges, particularly in today’s digital age where online shopping is prevalent. "It’s crucial that we support local businesses," Jan emphasizes, "to ensure our community continues to thrive." Despite these challenges, Jan remains optimistic about the future of downtown Fergus Falls. "We want to encourage residents to explore all that our downtown has to offer," she urges.
Supporting the Fergus Falls Summer VIP Pass
As tourism plays a vital role in sustaining local businesses like SoapWerks Naturals, Jan eagerly anticipates welcoming visitors to Fergus Falls. "Tourism is huge for us," she acknowledges, "and we’re grateful for every visitor who walks through our doors."
A Call to Support Local
In closing, Jan extends a heartfelt invitation to the residents of Fergus Falls: "Come downtown and support local businesses. Let’s keep our community vibrant and strong."
SoapWerks Naturals isn’t just a shop; it’s a testament to the enduring spirit of entrepreneurship, community support, and the art of handmade craftsmanship. Whether you’re seeking a unique gift or a solution to skincare concerns, Jan Werkau and her team at SoapWerks Naturals stand ready to welcome you with open arms and a commitment to quality that’s as genuine as the community they serve.
Visit Fergus Falls encourages you to explore SoapWerks Naturals and discover the treasures it holds for yourself. Support local, shop handmade, and experience the magic of Fergus Falls.
SoapWerks Naturals is located at 216 W Lincoln Ave, Fergus Falls Minnesota, 56537